Introducing Crisp Social Stack

BY INVITATION ONLY

Social media content and distribution that quickly multiples your online presence and grows your caseload

How to Leverage Video to Dominate Social Media

Presented by Michael Mogill at the 2018 Crisp Game Changers Summit

Reach and engage with targeted prospects wherever they are online

The Crisp Social Stack makes it easy for you to saturate all of the major social media channels with your law firm's messaging, while creating a massive reach to targeted prospects (including millennials) and ideal clients.

This done-for-you service is ideal for attorneys who need a reliable, long-term way to...

Expand their law firm's messaging to multiple social media channels
Reach, connect, and engage with potential clients specific to a particular practice area
Stand out in an overly competitive market, especially against larger law practices

Videos Optimized for Social Platforms

6 Second Square Cut

The 6-second cut of your video grabs the attention of viewers on both Facebook and Instagram, due to its short length and its square shape that takes up a majority of the screen. Proving itself to be one of the most effective aspect ratios on social media.

Ideal for: Facebook, Instagram

15 Second Square Cut

The 15-second cut allows you to include more information than the 6-second video without sacrificing watch time. Your audience is likely to remain engaged until the video is over.

Ideal for: Facebook, Instagram

30 Second Square Cut

The 30-second cut of your video makes for great sponsored content across all channels. Long enough to be packed with information, it remains short enough to keep viewers watching.

Ideal for: Facebook, Instagram

6 Second Cinematic Cut

The perfect bumper ad for YouTube, a 6-second cut of your video in cinematic ratio placed just before or after content is long enough to capture the viewer’s attention, but short enough to keep the viewer engaged.

Ideal for: YouTube Bumper, Facebook In-stream, LinkedIn

15 Second Cinematic Cut

The 15-second cut in cinematic views allows you to include more information than the 6-second video without sacrificing watch time. Your audience is likely to remain engaged until the video is over.

Ideal for: YouTube Pre-Roll, Facebook In-stream, LinkedIn, TV

30 Second Cinematic Cut

The 30-second cinematic cut of your video makes for great sponsored content across all channels. Long enough to be packed with information, it remains short enough to keep viewers watching.

Ideal for: Youtube, TV

How it Works

Step 1

We produce 6 optimized social media cuts based on your legal brand video.

Step 2

We implement all of your videos across each of the major social media platforms [Facebook, Instagram, LinkedIn, YouTube], targeting your ideal clients, and leveraging each platform's unique native ad-types.

Step 3

We provide you with constant reporting on the performance of your videos, ensuring you're getting maximum reach and engagement across platforms.

What Crisp Social Stack does for your law firm

Reach and engage with different demographics according to the way they consume content
Reach potential clients (including millennials) at multiple touch points (15 years ago, the average consumer typically needed just two touch points when making a purchase decision. Today? It's at least six.)
Promote higher ad recall and greater overall watch time, which generates awareness for your brand
Ensure your content gets delivered to potential clients regardless of where they are online

Source: Marketing Week; Facebook Business

Online video is the number one way to engage prospective clients on social platforms.

Online videos on social media will account for 80% of consumer traffic by the year 2020.

85% of Facebook videos are watched without sound. Videos equipped with subtitles keep viewers engaged longer than a silent video without any

6 second ads generate more attention per second than ads longer than 30 seconds

50% of videos are watched on mobile, therefore making sure your videos are formatted correctly for each platform is vital.

By Invitation Only

The Crisp Social Stack program is currently being offered by invitation only. To inquire into program availability and discuss this program with our team, please submit a contact form.

Frequently Asked Questions

What do I need to get started?

The Crisp Social Stack is a done-for-you, add-on service for your main firm profile (brand) video. You must schedule your shoot or have this video complete before we can begin.

With the Social Stack, we create 6 additional variations of your brand video, including 6-, 15-, and 30-second cuts in both square and cinematic dimensions. We then post your videos natively on each platform so they show repeatedly to your target audience.

What if I don't have any social media accounts? Can you set them up for me?

Absolutely. In fact, not only can we set up new accounts for you, we'll optimize your current ones for engagement and reach.

What social media platforms will my video content be on?

We create and distribute your content for the four most popular social media platforms for reaching and engaging potential legal clients -- Facebook, YouTube, LinkedIn, and Instagram.

How long does it take to start seeing results?

Almost immediately, you'll begin noticing greater brand awareness and increased word of mouth. You can also expect a noticeable boost in engagement and reach within 7 days.

Who owns the videos?

You do and have full-rights to them.